Joico Color Endure Conditioner 
The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico’s non-stripping, highly-moisturizing Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.
Perfect choice for: Those with color-treated hair looking to preserve the integrity of both shade and depth.
Here’s how: Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual.
The inside secret: Keratin Amino Acids bolster your strands with strength and hydration. Packed with antioxidants, green tea, and UV protectors to protect your locks from fading and tonal change.
 
A color-maintenance conditioner for color treated & dry hair .
Helps prevent dehydration & detangle moderately .
Disencourages free radicals which cause color loss.
Boosts an exclusive Multi-Spectrum Defense Complex.
Helps extend color longevity & tonal integrity.
Moisturizes hair & shields its vigor.
Offers scent of raspberry, strawberry & blackberry.
Leaves hair suppler, healthier & more manageable.