With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop. Color Intensity’s intermixable formula can be applied straight from the tube, or mixed with other shades to create your own custom colours for endless creative possibilities. Intense vibrant colour that lasts up to 15 shampoo's, colour longevity depends on daily care habits, your hair history, and natural texture.
Joico Color Intensity shades are designed to be used on hair that has been pre-lightened

Step 1: Apply to clean dry hair, 1/2 cm from the scalp.
Step 2: Allow to process for 20 minutes.
Step 3: Rinse well with cold or luke warm water for several minutes.
Step 4: Shampoo and condition as usual.