Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity, our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required Why you will love it Over-the-top vibrancy that lasts and lasts Reconstructs with Quadramine® Complex for guaranteed healthier-looking hair after every color service Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine Intermixable shades = endless creative possibilitiesJoico Color Intensity Semi Permanent Hair Colour - Lilac Over the top vibrancy Nourishing Leaves hair conditioned No developer needed