With Joico LumiShine DD Demi Crème Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatile, predictable formula corrects, glazes, glosses, tones, and blends gray.

Features & Benefits:
Delivers up to 2X the shine
Easy, foolproof, predictable results with every application
Restores hair health, eliminating concerns about color-service damage
Nourishing protection seals in moisture, softness, and out-of-this-world shine for up to 30 shampoos
Provides a gentle, ammonia-free option
Gentle, fresh fragrance includes delicious notes of mandarin, iris, jasmine, sandalwood, and Georgia peach